Milk vs. arak - Israel’s warped priorities
Those who say raising prices won't affect the consumption of cheap hard liquor don't understand economics.
At the beginning of the 1960s, the Davar newspaper’s children's weekly featured a new hero: Yoav Ben Halav. The 10-year-old boy drew his powers from drinking milk (halav) and would overcome robbers, thieves and bad guys in general while declaring, "What's better than a glass of milk? Two glasses of milk."