WATCH: 3 years after kidnap, world reads Shalit's peace tale

Israel's Consulate General in New York has initiated a media campaign to mark the three years since Israel Defense Forces soldier Gilad Shalit was captured by militants from the Gaza Strip in a cross-border raid.

The Consulate uploaded a video to YouTube on Wednesday, featuring people from around the world reading in various language a story Shalit wrote as a child, which was then published following his abduction.

When the Shark and the Fish First Met, which Shalit wrote at age 11, tells the story of a shark and a fish raised to hate and fear one another, who then realize that everyone would be happier by making peace.

The Consulate has also backed an initiative on Twitter to promote the use of the #Gilad hashtag. It has called on all its followers to use the hashtag in all Twitter communications Thursday.

Noam Shalit says he has lost faith in the government system

On the night before the anniversary of his son's capture, Noam Shalit told demonstrators gathered at a Nahariya exhibition dedicated to Gilad that he has lost faith in the government's ability to his release.

"I have no faith in the system or in anything aside from our own activities," Noam Shalit said. "When the declarations are translated into actions maybe it will be possible to believe in the system."

The exhibition, entitled "Three years without Gilad," showcased posters designed by more than 100 artists promoting the soldiers' release.

In his address to the exhibit, Noam Shalit urged the public to attend a rally on Thursday outside the Kirya Defense Ministry compound in Tel Aviv.

Shalit said invitations for the rally had been sent to Prime Minister Benjamin Netanyahu, government ministers and members of Knesset.