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TheMarker newspaper on Sunday won the Platinum Award for the most effective advertising or marketing campaign at the 2007 Effie Awards in Israel.

TheMarker won the advertising "Oscar" for its campaign marketing the business daily as the strongest financial brand in Israel.

The Effie Awards is an annual competition that recognizes the year's best advertisements and marketing campaigns, and is held in over 34 countries around the world.

The Effie was awarded to Guy Rolnik, the deputy publisher of Haaretz and the founder and editor of TheMarker.

The company which devised the campaign, McCann Erickson, also received an Effie Platinum Award.

Also competing for the award were Bank Discount and its "retail revolution" campaign, and the Superpharm pharmaceutical chain, which was nominated for its campaign for the range of LIFE products.

The 2007 win for TheMarker is the second consecutive Effie for the newspaper. In 2006, TheMarker won in the media category.

TheMarker, which merged with Haaretz in 2000, was originally founded as a Web site focusing on business and financial news that was updated in real time.

The site was later expanded into a business magazine and in 2005, TheMarker became a daily newspaper, quickly becoming the leading daily business publication in Israel.

Today, TheMarker is the number one business Web site in Israel, as well as the coutrny's leading business magazine and daily business newspaper.

Advertising revenue for TheMarker has grown 90 percent since 2004 and the Web site boasts over 100,000 unique visitors daily.