The Israel Water Authority on Monday warned that if extreme water conservation measures are not adopted Lake Kinneret will turn into a "dead lake," from an ecological perspective.
The authority launched a campaign to raise awareness about water conservation under the title "We Must Save the Kinneret," and also announced plans to levy a "drought tax."
Under the measure, anyone whose water consumption surpasses permissible limits will be fined NIS 4,000 to NIS 10,000.
At a press conference, National Infrastructure Minister Uzi Landau and Water Authority chief Uri Shani warned that Lake Kinneret's ecological system will be severely damaged as a result of low water levels.
"Phenomena could arise such as higher salinity, poison algae and changes to the Kinneret's biological make-up," said Shani. "A situation could be created in which the lake is dead from an ecological perspective."
The new campaign intends to reduce water use by 10 percent.
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