A artist’s rendering of the planned new neighborhood in south Tel Aviv.
A artist’s rendering of the planned new neighborhood in south Tel Aviv. Photo by BLK Architects & Town Planners
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The Tel Aviv Local Planning and Building Committee has approved a plan to build a new residential neighborhood in what's known as the Bezeq compound in the southern part of the city. The plan is now open for public comment.

The neighborhood - whose boundaries would be Herzl, Hatehiya, Zvi Herman Segal and Hayated streets - is to include 670 housing units, public buildings, and public and commercial space. A new elementary school is slated to be built in the neighborhood.

The 32-dunam plot was purchased in September by Acro Real Estate. It was once the site of a central switching station and warehouses belonging to Bezeq.

The new plan is part of a number of urban building plans being advanced in the southern and northern approaches to Jaffa that are to include a total of 1,400 apartments.

The neighborhood would have apartment buildings abutting the street, while between them there would be paths for pedestrians and cyclists. Parking would be underground.

The center of the neighborhood is to have buildings six stories high that would resemble those located in the Florentine neighborhood of Tel Aviv. Along Herzl Street, the buildings would be 12 stories tall, with commercial space on the ground floor.

One of the local structures, the Well House, built in the early 20th century, would be preserved and used for commerce and leisure.

Social protest notwithstanding, the plan does not specifically address demands for "affordable" (i.e., inexpensive) housing or rental housing. The plan was formulated before the protests began, and in any case the Tel Aviv municipality has no formal policy on the issue. About a quarter of the apartments, however, are to be 75 square meters in size and aimed at younger households.