Meretz is defined by what it isn't
Meretz's ad campaign is an irony born from the tragic meeting between pride and non-awareness: pride for what the party is not, and non-awareness of its serious lack of actively being something.
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"No deserters, no ousters, no abandonment, no quitters, no affront, no traitors, no conflict, no mudslinging, no big bangs, no opportunists, no egotists, no filth, no stench, no disgust, no nausea. Meretz - Israel's left."