An Israeli tradition that forgot to die: Television campaign ads resume
When the first TV ads for political parties ran in 1969, Israel had only one television channel, and the ads enjoyed ratings of 80 to 90 percent. Today, with tumbling ratings, only 7 minutes of airtime per party, and losses of millions of shekels for TV stations, does anybody really need them?
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The two-week period of televised campaign advertisements begins on Tuesday night, and with it will come the question that has arisen in every election in recent years: Who even needs them anymore?