Passover cleaning: Erasing women from billboards in Jerusalem
Religious and secular Jerusalemites are challenging the ultra-Orthodox ban on 'immodest’ posters
It’s important for Israelis to take this story into account when they decide where to do their Passover shopping. Manufacturers of laundry detergent, dishwashers and food often address women in ads − because the men are apparently too busy hunting mammoths to participate in the shopping and cleaning chores.
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