Jewish charity brings U.S. viewers Israel's version of the war in Gaza
Jewish charity launches TV ad campaign to show Israel's side of Gaza op; groups raises $1m for anti-rocket fortifications in Negev.
By Haaretz Service Tags: Hamas Israel news GazaA Jewish charity in the United States has launched a television advertising campaign meant to show America viewers the Israeli perspective on its operation in the Gaza Strip. Israel's Foreign Ministry has already launched worldwide public relations campaign intended to glean support for Operation Cast Lead.
The Chicago-based International Fellowship of Christians and Jews (IFCJ) is now financing 60-second ads to show Israeli children running toward bomb shelters as rockets strike the western Negev. The ad spots also show the wreckage left behind by the rockets.
Each television spot also features a telephone number which viewers can call in order to donate money to improving anti-rocket fortifications in southern Israel.
The IFCJ, which was founded by American Rabbi Yehiel Eckstein, also produces a series of public relations programs which are being aired on local television stations in the United States.
The IFCJ stated this week that the campaign has so far raised around $1 million dollars for the fortifications, a project it says will continue after the war in Gaza ends.
The IFCJ raises around $85 million per year. As opposed to other Jewish philanthropic organizations, the IFCJ relies on small donations from a large pool of donors, the majority of which are not Jewish.
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