As the Israel Defense Forces pound Gaza, senior officials have launched an aggressive public relations campaign, in an attempt to gain international sympathy for Operation Cast Lead.
Foreign Minister Tzipi Livni on Saturday instructed the Foreign Ministry to take emergency measures to adapt Israel's international public relations to the ongoing escalation in the Gaza Strip.
On Sunday, Livni and other officials gave interviews in English and Arabic to various international news stations.
The Foreign Ministry is also looking to recruit speakers of other foreign languages, in particular, Italian, Spanish, and German, in order to expand Israel's public relations campaign.
Want to enjoy 'Zen' reading - with no ads and just the article? Subscribe todaySubscribe now