How Shaul Mofaz Became the Israeli George Costanza

As the Knesset's biggest party heads for the garbage heap of history, this former general can do nothing but ponder where he went wrong.

"Politics is shit!," states the gravel-voiced narrator of Kadima's latest campaign ad, which was uploaded to YouTube in December. "No area is as thankless and dirty," he continues, spitting his words out rather than articulating them, his delivery almost as artificial as his faux-Persian accent – an obvious, rather pitiful bid to win votes among the disaffected, non-Ashkenazi community.