Meretz is defined by what it isn't
Meretz's ad campaign is an irony born from the tragic meeting between pride and non-awareness: pride for what the party is not, and non-awareness of its serious lack of actively being something.
"No deserters, no ousters, no abandonment, no quitters, no affront, no traitors, no conflict, no mudslinging, no big bangs, no opportunists, no egotists, no filth, no stench, no disgust, no nausea. Meretz - Israel's left."
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