Israel to get its own MTV channel
MTV Europe's Managing Director recently visited Israel for talks with the company's partner in the country.
How do you say "I want my MTV" in Hebrew?
While cable viewers in Israel have had easy access to MTV Europe and VH1 Europe for many years, the days of a full-fledged MTV Israel are imminent, according to MTV Europe's Managing Director and Executive Vice President Bhavneet Singh, who was in recently town for talks with the company's partner in Israel - Ananey Communications, one of the country's leading cable channel developers.
Singh is a big fan of Israel and its tech ingenuity and sophistication. In fact, two years ago, Israel became the first country to launch an online MTV ? mtv.co.il - without having a TV channel to go along with it.