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EasyJet inaugurated its first flight from London to Ben Gurion Airport Monday.

The low-cost airline will be running six flights a week to and from Luton airport, which is near London.

Practically speaking, EasyJet will be competing with bmi, El Al and British Airways, which fly through London's Heathrow Airport.

Sophie Dekkers, easyJet's commercial manager, says that the lowest rate available is $59 for a one-way ticket, and tickets for November 10 are now going for $165.

Keep in mind, though, that the cheapest prices are available when reserving early - usually about three months in advance.

The no-frill flights do not include in-flight meals or checking baggage; they are non-cancellable; seats are not reserved; and reservations are made through the company's Web site.