This Day in Jewish History / April 1, 1975 || This Day in Jewish History: 'Madame' Helena (born Chaya) Rubinstein dies
Intuitively savvy about human psychology, Rubinstein had a tendency, when a cosmetic product was not selling well, to raise its price.
On April 1, 1975, Helena Rubinstein, founder and driving force behind the international cosmetics firm bearing her name, died at the age of 94. Remembered for her classic maxim, “There are no ugly women, only lazy ones,” Rubinstein offered women who weren’t lazy a wide variety of products and treatments that could be used to make the best of whatever hand nature had dealt...
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