Marketing the Haifa Technion as a world-class center for… hip-hop
Forget Nobel Prizes. The esteemed Haifa institute of technology is trying to rebrand itself as a place that attracts not just the best and the brightest, but also the coolest.
The Technion has a bit of an image problem, and Peretz Lavie, the president of Israel’s esteemed institute of science and technology, is the first to admit it.
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