Don't judge an old book by its cover, judge it by its poster
Hundreds of vintage book advertisements, printed all over Israel between the 1930s and the 1950s, are now available online thanks to a new National Library of Israel project.
Once upon a time - before they invented Facebook, "four for NIS 100" and Amazon - publishers needed to print special posters to promote their latest books.
register with haaretz
Like us on Facebook and get articles directly in your news feed