Better Place, trail-blazer for others?
With zero fanfare, the cutting-edge vehicles have hit the Israeli road. Or some have. How many people will fork over for a costly car with an uncertain future, anyway?
Three months ago, with zero publicity, electric cars started roaming Israel's roads. The cars' parent, Better Place, claims the modest roll-out was intentional: they want to make sure the systems operate smoothly before they start whipping up publicity.