Yad Vashem finds Muslim clicks on Facebook
Using a targeted online ad campaign, Yad Vashem managed to reach millions of people from across the Muslim world.
At the end of 2012, the website managers at the Yad Vashem Holocaust Memorial realized they had a problem: Interest in their Arabic-language website had dropped drastically since its launch in 2008.
register with haaretz
Like us on Facebook and get articles directly in your news feed