Israel’s anti-Don Draper Makes the Big Leagues

Can the mysteriously super-successful promoter G. Yafit save Channel 10?

It looks like a parody of a 1980s newscast. The woman sits in a tiny studio, at a desk. Her make-up is heavy. Her business suit is heavier. Theme music kicks in: a sort of generic tinkling that could date from any time from 1940. But clearly something important is about to be said.