Israel’s anti-Don Draper makes the big leagues
Can the mysteriously super-successful promoter G. Yafit save Channel 10?
It looks like a parody of a 1980s newscast. The woman sits in a tiny studio, at a desk. Her make-up is heavy. Her business suit is heavier. Theme music kicks in: a sort of generic tinkling that could date from any time from 1940. But clearly something important is about to be said.
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