For the love of soccer, a startup thrives
Based on user-generated content, Israel's FBTpro is making an online media business out of the 'beautiful game.’
How do you generate masses of free content for consumption by a global audience of millions via online media, mobile platforms and handheld devices? By getting people to write about the world’s most popular form of escapism: soccer.
register with haaretz
Like us on Facebook and get articles directly in your news feed