Facebook's head of strategy for Europe, the Middle East and Africa says that Israelis spend over one billion minutes in total on Facebook every month, making Israel's most popular site by a significant margin.
Trevor Johnson is currently visiting Israel as guest of Channel 10 telelvision, which is joining forces with Facebook to promote and expand the social networking site in Israel.
Johnson, in an interview with TheMarker, claims that the total time Israelis spend on Facebook is more than the time they spend on Google, Walla, and YouTube combined.
The Facebook strategy head noted that around 450,000 Israelis access Facebook from their cell phones.
"Facebook is by far the most frequently visited site by cell phone web surfers," an Israeli cell phone company official said.
Today, Facebook is the third biggest site in the world, after Google and Microsoft.
Johnson said that the average budget of an Israeli advertising campaign on Facebook ranges from private individuals spending $200 a week on advertising to large advertisers spending $10,000 a day.
Facebook's profits are a sensitive subject. Despite its position as the world's top social networking site, Facebook has not translated that status into profits. While Google earns around an average of $20 a year per site visitor, Facebook only manages to earn less than a dollar per visitor.
