The limits of Israel's online hasbara
With the Israeli offensive in Gaza, the generals of Israel's public relations say they are 'ruling Facebook' and 'winning on Twitter.' Deserting the Internet is not an option, but Israel has to acknowledge its limitations. Hasbara can achieve at most a tie.
Long before the cabinet authorized the Israel Defense Forces to call up 75,000 reserve troops, masses had already flocked to the flag. High-schoolers, students, good Jews from the Diaspora, all heeded the call of the Electronic Hasbara Force to engage in public diplomacy and have been serving ever since in virtual Iron Dome batteries and the trenches of the social networks. They’re busy intercepting every...
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