SodaStream products on pallets.
An employee uses a forklift to prepare pallets of SodaStream products for export at the SodaStream International Ltd. factory in Mishor Adumim. Photo by Bloomberg
Text size

SodaStream, whose stock has dropped in the wake of its high-profile partnership with Scarlett Johansson, nevertheless seems to be picking up new customers among BDS opponents. One such is Canadian Employment Minister Jason Kenney.

The Canadian Press reports that on Monday, Kenney tweeted: "Bought a nice @SodaStream unit at the @HudsonBayCo. Thanks to @Oxfam for the tip. #Buycott #BDSfail #GoScarJo." He also tweeted a photo of his SodaStream product, a carbonation device with syrup to make flavored soda.

Kenney's gesture follows the recent love-fest in Israel between his boss, Canadian Prime Minister Stephen Harper, and Prime Minister Benjamin Netanyahu, which was highlighted by Harper's performance of "Hey Jude" for Netanyahu and his wife Sara. The conservative Canadian government, headed by evangelical Christian Harper, is arguably the most enthusiastically pro-Israel administration in the world.

Oxfam, a British-based global charity, recently came out against SodaStream, which operates a large plant near the West Bank settlement of Ma'aleh Adumim, after one of the charity's ambassadors, Scarlett Johansson, signed to become SodaStream's celebrity rep.

The actress said the West Bank plant was "building a bridge to peace between Israel and Palestine." Oxfam, however, said SodaStream and other companies operating in the settlements "further the ongoing poverty and denial of rights of the Palestinian communities that we work to support." Johansson then resigned as an Oxfam ambassador over what she called "a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement."

Her ad for SodaStream aired during the Super Bowl broadcast on Monday, the same day as Kenney's tweet appeared.