How to persuade soldiers to move where their base goes? Army hiring PR firm
A massive relocation from central to the Negev Desert is gearing up. One hurdle: Army evidently worried its people don't want to go.
It seems that as the army prepares a massive move of bases from central Israel to the south, it's worried about a snag - that people won't want to move. The solution: the Defense Ministry is hiring a PR firm to "sell" the move, specifically to the intelligence units slated to relocate.
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