Beautiful green-eyed soldiers wage PR battle for IDF
New York Times blog shows how English Web site prefers pictures of smiling female soldiers over male fighters.
The Israel Defense Forces has been putting its female face forward as it battles for public opinion in cyberspace.
The New York Times printed a blog on Wednesday showing that the army's English Web site features a self-updating banner with pictures of one glamorous female soldier after another, while the Hebrew site shows images of male soldiers.
Perhaps guided by the belief that pictures of smiling female soldiers present a better image of Israel than battle-hardened troops in combat fatigues, the banner features photos that would not seem entirely out of place in a fashion show.
One picture in particular stands out, as it shows a close-up of a female soldier with light-green eyes before a row of multi-colored bullets lined up like sticks of lip balm.
A glance on the Hebrew site shows that for the domestic audience, the IDF picked a photo of a male soldier wearing a prayer shawl and phylacteries, reading a prayer book.