SodaStream’s Super Bowl ad spot is in no danger of being taken prisoner by a clique of Israel critics; most Americans couldn't care less about the geopolitical implications of a carbonated beverage.
An open letter to Israel's Deputy Foreign Minister Zeev Elkin in response to his missive to Google CEO Larry Page, urging the company to rescind decision to refer to Palestinian territories as 'Palestine.'
Dear Mr. President: If you want to make your ground-breaking speech in Cairo a reality rather than letting it remain mere rhetoric, you need to begin in Jerusalem.
Netanyahu may have a black belt in PR, but breaking the deadlock in perceptions requires acknowledging that the game has changed since he roamed the UN halls as ambassador.
Michael Oren marks a shift in Israel's choice of ambassadors, who too often speak bad English, make bad policy, and offer bad impressions.
For those of us in the know, admit it: we both love the country and hate it, sometimes at the very same time.
Blogger Marco Greenberg recently returned from spending Hanukkah in Cambodia, a place so remote that even Chabad has not yet ventured there.
Good PR can't win the war on the ground, but it can extend the window of opportunity the Israel Defense Forces has to do what it needs to do.