It is Palestinian supporters who often patronize and denigrate the Arabs humanity - they continually insist that Hamas holds all the cards - that as long as Shalit is a prisoner that Hamas is winning, etc, etc, Only people who believe that Arabs have no feelings and don't care about their loved ones in jail could argue like that. The Israeli's know that these prisoners want to be free and that their family members long for them. That's why they are refusing to give in on a one sided bad deal.
U.S. confirms ISIS computer expert killed in air strike (Reuters)
from the article: Palestinian prisoners' families to urge Hamas: Don't surrender to Israel