In times past people were referred to 'descriptively', without any negative connotations, as white or black (weis or schwarze) & now Kushim (land of Cush). It all depends on the context. Similarly calling someone a Jew, or for that matter a goy, can be positive, negative or just neutral depending on the context. I guess I can be called racist when making an observation that someone I see is Indian/Asian/Oriental. Racists use such terms in a pejorative context, but equal villains are the phony sanctimonious liberals trying to smear anyone, for their own purposes, who would utter those words in whatever innocent description they are used.
Netanyahu condemns West Bank arson attack, calling it 'terror' (Haaretz)
from the article: Newly elected chief rabbi slammed for 'racist' jibe