probably, claim that the only way this conflict between Israel and the Palestinians will be resolved is through political - diplomatic means and not militarily? This includes Hamas and all the factions in Gaza - a political resolution is within the people of the region's interest. The ceasefire specifically aims to allow a period of calm for the PA government to negotiate with the Israeli government, making Hamas and other factions indirectly involved. The alternative which you mention has been repeatedly demonstrated to perpetuate the conflict or escalate its intensity rather than resolve the dispute. It's a disservice to the region not to give a political emphasis at this time.
Fire breaks out in Devira Forest, north of Be'er Sheva; four firefighting crews on scene (Haaretz)
from the article: Operation Pillar of Defense: mission not accomplished