It may be that Israel will not stop selling an orange because of this, but it is devastating in terms of ideological dispute, public relations. No use disdain. Impossible to ignore the impact that this story draws attention to the Palestinian issue - in a negative way to Israel.
Shaffir to Herzog: Opposition failed to show leadership in political battles against PM (Haaretz)
from the article: Stephen Hawking boycotts Israeli academic conference, Guardian reports