Suggesting that Chabad demands less Judaism from people than Reform does is absurd. What the author clearly misses is that the bedrock of Judaism (as Hillel and Rabbi Akivah famously taught) is to love EVERY Jew, without expectation of how Jewishly they behave. Chabad actually lives this way- accepting Jews without expecting Jewish observance or community membership as a pre-requisite for that acceptance. As for the claim that Chabad goes after money, why on earth would Chabad representatives live remote areas without permanent Jewish populations? To be sure, the author's claim that Bar/Bat Mitzvah's should require "membership and training" implies that he feels Chabad doesn't focus on charging membership for (read: making money off) religious rites of passage. The thesis presented by the author is sorely flawed and surely undermines his contention that he is "an admirer of Chabad".
U.S., allies conduct 20 air strikes in Syria and Iraq against ISIS, says U.S. military (Reuters)
from the article: Chabad's dangerous message of love without commitment