"Kill or be killed"? Sounds like an al-Qaida policy. Of course, nobody can believe this Netanyahu slogan, especially after the Shalit deal which demonstrates to all that Israel does not like Jews dead. Netanyahu the PR expert should come up with a better slogan. How about "bring them on"? Oops, that was Dumbya Bush's slogan. Think about something else.
Man shot dead in northern Israel town of Bi'ina, police say the murder was gang related (Haaretz)
from the article: Netanyahu to Gaza militants: Israel's policy is kill or be killed