Great analysis. Indeed Israel is damned if it does and damned if it doesn't. Writing from Europe I've always wondered why our media only show footage of collapsed buildings, screaming women and turbulent burials in Gaza after another IAF raid and never images of damage or victims of the constant shelling of south Israel. To me this is proof of Israel having lost the PR-war. I don't understand why it it so difficult to show to the world that Israel defends itself rightfully against an enemy that has indeed it's destruction as mission statement and fights from a densely populated area without consideration for its own population.
Turkish jets take part in U.S.-led coalition strikes against ISIS for first time (Reuters)
from the article: IDF strikes Gaza after more than 20 rockets hit southern Israel