An anti assimilation campaign must inject a Jewish soul in the hearts of the youngsters. To say "come to Israel" is not a great option. Why should they leave their friends, family and country if they are happy there? There is no shortage of Jews marrying Arabs and non Jews in Israel. Israelis like to claim that they are Israelis, not Jews. First take care of things at home, then bring others to your mess.
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Palestinians report 5 wounded in clashes with IDF near Tulkarem (Haaretz)
from the article: Not all Jews appreciate Israel's new anti-assimilation campaign