Then why Jerusalem? - Comment - Israel News | Haaretz Daily Newspaper
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    • Jake in Jerusalem
    • 13.06.13 | 00:50 (IDT)

    The market for Ferraris in Israel is in Tel Aviv and the wealthy areas around it. Jerusalem and Bnei Brak are the two poorest cities in Israel. Ferrari's showroom and dealership are in TA, not in Jerusalem. This road show has little to do with selling Ferraris and much more to do with promoting Jerusalem.

    from the article: Jerusalem Grand Prix: A formula for frustration - unless you really dig Ferraris
    First published 14:08 12.06.13 | Last updated 14:08 12.06.13
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