By boycotting only the firms involved in the occupation, you give a chance to Israeli compagnies that want to avoid to avoid the boycott, do divest the West Bank. By doing you, you can dry up the settlements and make them non viable. But if you boycott everything that comes from Israel, you give Israelis no possibility to avoid the boycott. In fact, you punish them for being born to an Israeli mother. It's crual.
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Netanyahu says 'coordination, de-confliction mechanism' with Russia 'successful' (Haaretz)
from the article: We all profit from the occupation