You guys need to wake up. Your problem is not a PR problem. "operations taken from James Bond movies that the foreign media attribute to Israel make this country look like a neighborhood thug" Not to say that Hamas and indeed many other countries in the region aren't thugs but Israel is to. The only people with blurred vision here is Israelis. So many Israelis have this absurd idea that the world is somehow not getting the right picture of what is happening there but that is wrong. If you want a better image I suggest you stop trying to change people's view and focus on changing your appearance.
Japan arrests U.S. activist featured in award-winning documentary 'The Cove' (DPA)
from the article: Dubai hit shows Israel won't be safer with exiled terrorists