While building a connection to Israel is clearly a goal of Birthright, there is another very important goal, which is completely neglected in this column. In the US, approximately 50% of Jews intermarry with non-Jews and of those interfaith couples, most do not raise their children with any type of Jewish identity. Birthright has proven to be an excellent way to bring American Jews together. I don't have numbers offhand but Birthright has proven its value just through the number of successful relationships and marriages it has spawned. Perhaps that does not matter as much to an Israeli but continuing to have a large community in the US with a Jewish identity is extremely important for Israel and for Jews in general. So, while it might not be the goal you had in mind, please do not think that Birthright is not meeting its goals in general.
Key U.S. House Democrat cites troublesome issues in Iran nuclear deal (Reuters)
from the article: Birthright Israel tours are insulting young Jews' intelligence