It's no coincidence that Bibi's administration used online conversation marketing in such a brilliant way. The Israeli government has been using social media for years now. For instance, Israel was the first government to initiate an official blog. Also, many Israeli politicians communicate directly with their audiences on Facebook, including president Shimon Peres. Bibi just realizes where his audience is and knows exactly how to reach them successfully. It's just another political tool. And it works!
Thousands gather in Kuala Lumpur for rally urging Malaysian leader to quit (AP)
from the article: Netanyahu's cartoon bomb at UN sparks media frenzy