The difference between branding and professional journalism - Comment - Israel News | Haaretz Daily Newspaper
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    • Daniela
    • 21.05.13 | 17:52 (IDT)

    Branding = communicating concepts, symbols, aspirations. Journalism = reporting facts, investigating events, analysing situations (and signing one's article when it is a matter of personal opinion, like here). At least, Haaretz, you are quite clear about what it is that you are selling. It is not the later. You should stop calling yourself journalists right there, start thinking more about the true meaning of propaganda and maybe contemplate the fact that you have at least some responsibility as well. In the meantime, I'll maybe reconsider one last time ever reading your tabloid again.

    from the article: Israel's focus on al-Dura is harmful propaganda
    First published 05:59 21.05.13 | Last updated 05:59 21.05.13
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