I thought that the ad was excellent and should be returned. It did not mention intermarriage at all. Assimilation can also mean a Jew who has 2 Jewish parents but has nothing to do with anything Jewish. Everyone knows that the number of Jews in the world is decreasing rapidly. People who are proud to be Jews want the continuity of the Jewish People. The others just don't care, it's not important to them.
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Attempted stabbing reported near Hebron's Tomb of the Patriarchs; assailant shot at scene (Haaretz)
from the article: Not all Jews appreciate Israel's new anti-assimilation campaign