Taboola is not video - Comment - Israel News | Haaretz Daily Newspaper
  • p.TextOutput { R static java.lang.String p.mt = 'com.polopoly.cm.app.policy.SingleValuePolicy'; R static java.lang.String p.publicInterfaces = 'com.polopoly.cm.app.policy.SingleValued'; R static java.lang.String p.beanClass = 'com.polopoly.cm.app.policy.SingleValuePolicy'; RW java.lang.String value = '0'; R transient java.lang.Object _data = 'com.polopoly.cm.app.policy.NumberInputPolicy'; },ModelStore=com.polopoly.model.ModelStoreInMap p.TextOutput { R static java.lang.String p.mt = 'com.polopoly.cm.app.policy.SingleValuePolicy'; R static java.lang.String p.publicInterfaces = 'com.polopoly.cm.app.policy.SingleValued'; R static java.lang.String p.beanClass = 'com.polopoly.cm.app.policy.SingleValuePolicy'; RW java.lang.String value = '0'; R transient java.lang.Object _data = 'com.polopoly.cm.app.policy.NumberInputPolicy'; },ModelStore=com.polopoly.model.ModelStoreInMap
    • Publisher
    • 25.10.12 | 16:06 (IST)

    Taboola no longer recommends videos. they are simply a content marketing widget just like Outbrain. The links do not go to videos because that model didnt support their efforts to get distribution with publishers. So they have changed their model to copy outbrain identically. So Taboola is a publisher marketing tool plain and simple. The other truth is that publishers cannot make back the 5 cents they pay for a click and they are quickly learning this. The user comes to their site and generates maybe 1 or 2 pennies. So as outbrain and taboola blow through publishers, this bubble will pop.

    from the article: Start-up of the week / Taboola, changing the way we watch video
    First published 09:50 14.10.12 | Last updated 09:50 14.10.12
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