As an American who is a member of a Masorti shul and a somewhat regular visitor to Israel, I have long been troubled by the label of non-Haredim as being "secular." As the article establishes, many, if not most, of those who are not Orthodox observe their Judaism at various levels of observance. That does not make them "secular" in the sense of not being religious as the term is most commonly used in this context. Let's all focus on the fact that we are all Jews that are trying to create a secular modern society where we are all able to thrive.
Swiss customs seize 578 pounds of ivory en route to China (AP)
from the article: Poll: Fewer than half of Israelis see themselves as secular