Former URJ President Eric Yoffe completely mischaracterizes Chabad. In the communities I have lived in, Chabad seeks out the unaffiliated and focuses efforts on them. Unaffiliated Jews often have minimal contact with the Jewish community because they are not part of a congregation. Chabad finds them, but not to the exclusion of any Jews. Conversely, Chabad does not seek out rich Reform Jews any more than they seek out other Jews (and certainly not more than congregations, Federations, and other organizations seek out rich people). Most people I know who have become involved with Chabad have become more involved in their congregations and in Jewish communal life. This article comes off as self-serving & jealous. All liberal Judaism movements are losing members in droves and that is sad because each has so much to offer. But they could learn a great deal from Chabad about commitment & obligation, as well as warmth & spirituality. It is a real shonda for a Rabbi, especially one as prestigious as Rabbi Yoffie to speak this way. I can't stand when Jews criticize how other Jews practice and reach out. Instead of criticizing what others are doing, he and his movement should try to correct what they are not doing.
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from the article: Chabad's dangerous message of love without commitment