rebranding the Technion - Comment - Israel News | Haaretz Daily Newspaper
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    • gabrielle
    • 04.02.13 | 08:06 (IST)

    I qualified with a Masters from the Technion in 1973. Looking back at my years spent there I can say I did learn a lot, but I would have wanted a 'cool' place, prison would have been preferable. You can re-brand it, it does not mean it will be a different place. It only means you are misleading people.

    from the article: Marketing the Haifa Technion as a world-class center for… hip-hop
    First published 03:11 04.02.13 | Last updated 03:11 04.02.13
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