This campaign is racism promoted through a pathetic guilt trip. As a non-Jew who lived in Israel for 7 years, is fluent in Hebrew, and married a wonderful Israeli man, I can say that the whole obsession with 'assimilation' and intermarriage is quite disgusting and makes the Jews look a bit backward in 2009 when a mixed-race person can be elected to be President of the USA. For the MASA people, my husband may be 'lost' but I'm so glad I found him and he is enlightened enough to realise it doesn't matter that I'm not one of the 'chosen' people. To be honest this is one of the main reasons I don't want to live in Israel again - why would I voluntarily choose to live in a country that blatantly discriminates against me and where my children will be discriminated against? People are people are people - get over your racism already!
Russia: U.S. plan to provide air cover for Syrian rebels undermines Damascus fight on ISIS (Reuters)
from the article: Not all Jews appreciate Israel's new anti-assimilation campaign