PR is not the problem - Comment - Israel News | Haaretz Daily Newspaper
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    • real_democrat
    • 16.03.10 | 20:03 (IST)

    The alternative to the Cherry Tomato/Super model approach is described as.. ...explain why it's acting the way it does, Gabay suggests. "Treat people intelligently and they will respond. Treat people as if you're selling soap powder and people won't believe you. That's the bottom line." .... But the very reason to talk about sweet tomatoes and pretty women is that if you "Treat people intelligently" you might end up talking to an intelligent person who could explain that the Arabs act the way they do because Israel is built on the land that was cleansed of their ethnicity. And that it is illegal for the occupying force to establish residential settlements. Or that Israel must depend on the infinite support of the world in their eternal war to continue to maintain a nation based on ethnic exclusion. And on and on. So stick to to the veggies and pretty girls.

    from the article: 'People are laughing at you': U.K. expert on Israel's PR effort
    First published 23:16 11.03.10 | Last updated 16:07 13.03.10
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