When it comes to PR, Israel is ten times better then the Palestinians, thats why they have managed to keep world opinion in their favor despite tens of years of occupation. But I am afraid the PR machine have been milked to death by Israel. There is so much that PR can do, because eventually actions speak louder.
Islamist militants attack African Union base in southern Somalia (Reuters)
from the article: The right's latest weapon: 'Zionist editing' on Wikipedia