Branding is not criticizing. The critics such as POP #1 strat by branding Israel as racist, etc, and then they call it "a critic". Martin Luther King understood this type of antisemitism ver well! He wrote: ". . . You declare, my friend, that you do not hate the Jews, you are merely 'anti-Zionist.' And I say, let the truth ring forth from the high mountain tops, let it echo through the valleys of God's green earth: When people criticize Zionism, they mean Jews--this is God's own truth. "Antisemitism, the hatred of the Jewish people, has been and remains a blot on the soul of mankind. In this we are in full agreement. So know also this: anti-Zionist is inherently antisemitic, and ever will be so.
from the article: ADL survey: 15% of Americans 'unquestionably anti-Semitic'